The Truth About Fast Success (And Why It Was 10 Years in the Making)

From the outside, it might look like I built this business quickly.

And in a way, I did.

In the last two years, I’ve had amazing results.

I’ve hit income milestones. I’ve grown a beautiful client base. I’ve created systems that work and launched digital products that sell.

But let me be really honest with you...

None of this was “overnight.”

The Real Story Behind the “Success”

Before this version of my business, I spent 10+ years trialling, testing, starting over, and “failing forward.”

I’ve had offers flop.

Ideas I was obsessed with that never made a sale.

Hours and hours of work with nothing to show for it (except lessons).

But all of that?

That was the foundation.

That was the personal development, the hard-won wisdom, the resilience.

So yes - this business looks like it grew quickly.

But it only did because I committed to one thing.

What Changed Everything

When I made the decision to start my online service-based business, I told myself:

“This is it. I’m focusing on ONE thing for the next 12 months.”

Not five different side hustles.

Not chasing shiny offers.

Just this - one business, one audience, one commitment.

And that changed everything.

With that focus, I could go deeper. I could build stronger foundations. I could serve better. And because of that, the results came much faster.

But again - don’t get it twisted.

The speed wasn’t magic.

It was the result of everything I’d done before… and a choice to finally go all in.

The Power of Alignment

There’s something else that changed everything:

I stopped doing what I thought I “should” do - and started doing what felt aligned.

That meant letting go of things I’d outgrown.

It meant raising my prices, removing offers, and giving myself permission to simplify.

It also meant leaning into the way I wanted to work - with flow, not force.

And honestly?

That alignment brought in more opportunities, income, and ease than any strategy ever has.

What Helped Me Hold It All Together

When you commit to one thing, things get clearer - but they also get real, fast.

And the one thing that helped me stay focused, organised and confident through it all?

FEA CREATE

It gave me everything in one place:

✔ My email system

✔ My courses

✔ Funnels, landing pages and checkouts

✔ Automations

✔ Client comms and scheduling

I didn’t have to waste energy piecing together platforms - I could pour my energy into serving, selling, and growing.

And that’s exactly what I did.

What You Don’t See

You might see the wins. The launches. The flexibility.

But what you don’t see are the nights I nearly quit.

The offers that never sold.

The quiet seasons that taught me the most.

The only difference between those who make it and those who don’t?

Who keeps going - even when it’s messy.