How to Create a Digital Product Flow That Sells on Autopilot
If you’re looking to create consistent income from digital products, having just one product isn’t enough - you need a flow that guides customers from one offer to the next.
This is how you:
Maximise your income without constantly finding new buyers
Make sales on autopilot by setting up systems once
Grow a scalable business model that doesn’t rely on your time
Instead of launching one standalone product, let’s talk about how to build a profitable digital product flow that works for you 24/7.
What Is a Digital Product Flow?
A digital product flow is a step-by-step path that moves customers through different levels of offers - starting with something free or low-cost and leading them toward higher-value products.
Think of it as a journey: someone discovers you, gets value from your first offer, and naturally moves toward purchasing your next-level products.
Here’s what that looks like in action:
A free product (to attract & nurture potential buyers)
A low-ticket product (£10-£50) (to turn followers into customers)
A mid-ticket offer (£100-£500) (to give them deeper results)
A premium product or service (£500+) (to work with you in a high-value way)
When you strategically connect your offers, you make it easy for buyers to move from one step to the next - without feeling pushy or salesy.
Step 1: Start With a Free Digital Product
Your freebie (also known as a lead magnet) is how you attract potential customers and get them into your world.
It should:
Solve a small, specific problem
Show your expertise
Lead naturally into your next offer
Example: If you sell business templates, your freebie could be a mini template to give them a taste of what you offer.
Pro Tip: Use FEA Create to automate the delivery of your freebie and start growing your email list instantly.
Step 2: Offer a Low-Ticket Digital Product (£10-£50)
Now that you’ve provided value for free, your next step is a low-cost product to turn subscribers into customers.
This could be:
A guide or workbook
A mini-course or masterclass
A template bundle
Why? This is an easy yes for your audience and helps them get a quick win - building trust in your expertise.
Pro Tip: Use FEA Create to set up one-click upsells, so when someone downloads your freebie, they immediately see your low-ticket offer.
Step 3: Create a Mid-Ticket Product (£100-£500)
Once people see real results from your lower-priced offers, they’ll naturally want the next level of support - this is where a mid-tier digital product comes in.
This could be:
A full online course
A membership program
A comprehensive toolkit
Example: If your low-ticket product was a workbook, your mid-ticket offer could be a course that expands on it and provides step-by-step video training.
Pro Tip: Use FEA Create’s automation tools to send follow-up emails and guide your buyers toward this offer naturally.
Step 4: Sell a Premium Offer (£500+ Service or Product)
Your final step is a high-value offer for those who want deeper support or a done-for-you solution.
This could be:
A VIP day where you work with them 1:1
A group coaching program
A full digital product bundle
By this stage, your buyers already trust you - which makes this a natural next step for those who want the fastest, most in-depth results.
Pro Tip: Use FEA Create to set up an automated funnel so customers who buy your mid-ticket offer get exclusive access to this premium product.
How to Automate Your Digital Product Flow With FEA Create
Creating a digital product flow is powerful - but managing it manually isn’t sustainable.
That’s why I use FEA Create - an all-in-one platform that helps you:
Host & sell digital products
Automate payment & product delivery
Build funnels that guide customers from one offer to the next
Send emails & follow-ups automatically
Instead of managing multiple platforms, you can run everything from one place - saving you time, money, and tech headaches.
Final Thoughts: Build a Digital Product Flow That Works for You
If you want consistent, scalable income, you need more than just a single digital product - you need a flow that keeps your business growing.
Start simple:
Create a freebie to attract your audience (Share your low cost offer on the thank you page and in nurture emails)
Offer a low-ticket product to convert buyers (Add an upsell/bump offer to the purchase too!)
Sell a mid-ticket offer to give deeper value
Add a premium product/service for those ready for more
Want to start building your digital product flow?
Download my free guide: "Your First £1K in Digital Product Sales" to learn the exact steps to create & sell your first digital product!
Let’s get your products selling on autopilot!
Disclaimer:
This post contains affiliate links, which means I may earn a commission if you sign up through my link - at no extra cost to you. I only recommend platforms I personally use and love!
